Success Story
How 080 Fashion Week contracted our access control for more than 11,000 attendees
Highlights fashion show
At the end of the event, we were able to collect data and metrics from attendee activity, access control analytics and onsite services from our Event Management Software that helped to measure the reach of the event.
ATTENDEES
QR SCANNED
DESIGNERS
PHOTOCALL ATTENDEES
How was the well-known Fashion Show?
The 080 Barcelona Fashion Week, organised by CCAM Consorci de Comerç Artesania i Moda de la Generalitat de Catalunya, consisted of 4 days from 2 to 5 May 2023 at the Recinte Modernista de Sant Pau, with the purpose of promoting the transformation of the fashion sector through technological innovation.
At this event, more than 11,000 professionals from the fashion sector were able to see the latest collections of the country’s best designers such as Custo Barcelona, Lola Casademunt, among others, as well as to network.
How did we help the Generalitat de Catalunya?
At the 080 Fashion Week event we devised a complete ticketing solution adapted to their specific needs, as well as room control for the catwalks:
Unique and advanced event access software
By using our EMS, they were able to sell both full and day tickets from a single platform, thus adapting to the needs of the organisers.
Booking of catwalks from different designers
The organiser was able to book catwalks from the registration form to be able to attend the catwalk show of the designer he was interested in.
Form formats in multiple languages
Thanks to the multi-language capability of Meetmaps EMS, the organiser was able to globalise and internationalise the event’s audience, bringing the information closer to them in a more personalised way.
Reduce queues at catwalks with the counter
Thanks to the use of counters for the 25 catwalks of the most popular designers, access to the event was streamlined for VIPs.
How did we carry out our on-site service?
Onboarding with the client
Meeting to find out about the needs of the fashion show and to discuss the management and organisation of 080 Fashion Week.
Visit to the venue
Organisation of a visit to the event venue to better define the access control to the event with the organisers. In other words, verify the connectivity and energy points, the route of the attendees to the venue, the entrance to the catwalks, parking and emergency exits.
Recommendation for equipment use
Our onsite service managers recommended and advised the organiser to organise the onsite control with a series of necessary materials depending on the volume of attendees present at the event.
Production and set-up of the event
Our Account Managers set up the necessary digital tools for successful access control, configured the registration forms, tickets and badges with personalised QR.
Staff training
Our Onsite Managers trained the contracted staff to manage access control, in addition to verifying the correct use of onsite materials.
Onsite service
Our Onsite Managers were in charge of the opening of the doors of the 080 Fashion Week and ensured the smooth flow of access to the event. In addition, our onsite service professionals were present to manage any possible incidents that might arise.
Metrics collection and reporting
By using Meetmaps software, the organiser was able to collect metrics and perform analysis on the effectiveness of the event production. The metrics could be counted on a minute-by-minute basis thanks to the available dashboard.
The keys to record-breaking room access control
- We work as a team with our client from the outset in order to understand their needs and concerns and to anticipate contingencies.
- Our Onsite Managers were in charge of evaluating the technical aspects and designing a project with the necessary human and technological resources.
- Before the event, we train the access staff and explain the protocols defined by our Onsite Managers.
- We monitor the 3 days of the event; evaluating access control metrics, reporting conclusions and optimising processes in real time.
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The keys to an international festival thanks to a Virtual Venue
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Direct access to the streaming of the event as an attendee from another country, facilitating the attendance of users from all over the world.
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Programme module to visualise all the sessions scheduled for those days.
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Visualisation of the speakers of the festival that are of interest to the attendees.
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The attendees of the event were able to write to each other through the Virtual Venue attendee module.
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They made several photo galleries, so that the attendees could see the preparation of the festival and share with each other the photos taken during the fest.
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Recommendations section with different options to eat and visit in the city of Barcelona.
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In sustainability they uploaded documents about the plans, reports and certificates they have as a community.
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